Twitter works best when you’re able to build up a collective of people you can identify and converse with, not when it’s filled up with just about everyone of interest.
The Guardian published a list of celebrities and politicians using Twitter. There are a couple of surprise names in there, but out of the ones that I’d have been interested in, here’s why I’m not interested:
- Barack Obama - what would “the most powerful man in the world” want to @ me or anyone about?
- David Mitchell - disappointed not to see a single conversation: just broadcast messages
- Jimmy Carr - not really a Twitter stream, just an aggregation of Facebook status updates
When I follow someone like Stephen Fry it’s because I see him conversing with everyone else and feel able to put a question to him. He might not always reply, but he always followed. And bless him for that.
Twitter is a set of interconnected conversations. If you’re not replying, you’re not engaging.
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